CRC's sales training seminars, b2b selling techniques and sales management training programs.
the consultative process

Sales Training Programs

CRC offers comprehensive programs in the art of Consultative Selling. These programs are tailored to your unique business needs and focus on professional B2B sales skills, relationship building skills, and coaching skills.

CRC Training Program Offerings

Sales Force Training (Core & Advanced) Train the Trainer Programs
Sales Management Training How we Work: the CRC Process

Additional business services, such as sales training needs assessments and motivational speakers, are offered ala carte or integrated to enhance our custom sales training programs. One-to-one professional sales coaching is also offered by the CRC team to address individual sales performance needs.

What We Do: The 4 Core Skill Sets of our Training

All of CRC's programs and services are grounded in 4 core skill sets:

  • Communications (questioning, listening and presenting ideas). Communication skill training is an integral component of both our Core and Advanced sales training programs. Key elements of our process include learning to speak the language of consultative selling and building relationships upon a foundation of mutual trust.

  • Problem-Solving (framing a problem or opportunity to create paths to different solution sets, understanding the difference between a Need and a Solution, generating alternatives, and separating the people from the problem). Advanced problem solving skills and negotiation training for your sales team.

  • Meeting Facilitation (how to open and frame the purpose of a meeting; understanding the different phases of a meeting; team selling). Our basic and advanced consultative selling track teaches the skill and art of conducting an effective meeting with your clients and prospects.

  • Relationship-Building (Building Trust while you work towards achieving desired business results). Relationship sales training is integral to the consultative sales approach. Building strong, effective client relationships is a cornerstone of consultative selling.

Learn More Today

Click on one of the training programs listed above to learn more and contact CRC today at 203.899.0500 or via the Contact form at the left. Serving business professionals across the United States.

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