How We Work: The CRC Process

Improving Sales & Sales Management Skills

CRC works to create customized sales and sales management training programs to meet the specific needs of our clients. With our process, we ensure that our programs for sales professionals and for sales management will aid in improving the high end skills our clients will need for a winning selling strategy.

Following are the steps we take when creating a new sales training program for our clients:

1. Our process starts with conducting group and/or individual sales needs assessments. We work with different learning needs assessment programs and services to evaluate whether training would be the proper solution before engaging with you in a customized sales training program.
   
   
2. We travel on joint sales calls with your sales professionals and set up background interviews and phone conferences with sales managers to learn more about the history and needs of the organization, your sales process, clientele, and the type of products and services offered. This will allow us to create the best type of skill training that is tailored to the current needs of the organization.
   
   
3. We create role-playing scenarios to be used for the videotaped exercises in the program. Along with group discussions and small group exercises, these videotaped sessions are the core methods that will be used to illustrate and practice the various skills and concepts that will be covered in the training programs.
   
   
4. CRC delivers business to business sales training programs to those at any level of experience from new hires to seasoned veterans to sales managers. Our trainers are highly skilled facilitative trainers who also have a background in sales. This combination ensures lively targeted discussions among the course participants during the training program.
   
   
5. We invite all participants to evaluate our programs and we incorporate recommended changes into on-going programs for a client company. This commitment to continuous improvement ensures we continue to meet the needs of your organization.
   
   
6. Our advanced reinforcement programs go more in-depth with the topics covered in the core program. They can focus on delivering and preparing presentations to effectively connect with the clients; developing listening skills to become a better reframer; asking the right questions to get an understanding of what the client wants and needs, learning a process for overcoming difficult objections and more.
   
   
7. We reassess the whole process to make sure both we and the client are satisfied with the results. We go through each step to make certain that the client gets what he or she wants out of the selling process, and that we put in the best effort to make this happen.
   

Contact CRC Today

For any questions about our services, feel free to contact Consultative Resources Corporation (CRC) at (203) 899-0500 or fill out our contact form.